SEO and Organic Traffic: Fundamentals
In the road towards optimization, understanding website traffic is key. As you update your content, bear in mind when the audience will be there and what ticks them. Moreover, website visitors change often; therefore, you have to factor this in as well. Having high-quality content will generally translate to a lead. Web sites often gather traffic from both direct and organic searches; both of these sources play a major role, however, we will be looking at organic traffic presently.
Organic SEO (search engine optimization), also known as Organic Traffic SEO, describes the process used to obtain a natural placement on search engine result pages (SERPs). Techniques include using keywords and keyword analysis, link building, back-linking and writing content for readers to amuse themselves.
Organic Traffic:
Most marketers out there strive to increase organic traffic. Ideally, this traffic is defined as visitors from a search engine into your business website. Organic traffic gives additional data into the actual search phrase. It directly deals with SEO; therefore, the better your ranking for competitive keywords, the more organic traffic you’ll receive.
Websites that constantly blog or have a blog section on their site have a steady increase in organic traffic, and in addition, improved positioning in search results. It is the marketers’ duty to look for, and identify, top-ranking keywords every month in order to remain in the first pages of search engines. All this is realized from one’s blogging efforts.
Benefits of Organic SEO Search Traffic:
Indeed we do acknowledge that PPC (Pay-Per-Click) advertising has a role to play in business success. However, unpaid, organic search traffic has more value. Here’s why I think so:
Cost: This is the most obvious reason and benefit to include organic traffic. Cost advantage in terms of advertising is never heard of. PPC does guarantee to put your link in front of site visitors, but at a heavy cost. After implementing proper SEO principles, the cost per click for your organic traffic is zero. This gives you an edge over those stuck in the tricky PPC universe.
Credibility: Credibility is one of the main reasons why implementing an organic traffic is ideal. Most Internet users know that companies pay to be at the top, they know how the game is played. Therefore, companies that are ahead in the market, and are credible, are most likely organic “trafficked”. To solidify your company’s online reputation, you need to target organic traffic in your website design.
Competition: One thing I’ve noticed lately is that if organic search traffic is pursued aggressively, it can effectively block your competitors’ online presence. Therefore, invest more in improving organic search traffic; this will push your competitors down the list naturally.
Combined Approach: The non-homogeneity of Internet users is something to tap into as well. While some access sites through search engines; others click on paid ads. Therefore, a wise business will incorporate both. Introduce this combined approach to come out as a coherent online strategy.
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