In the past decade, IT systems have moved from monolithic mainframe-based systems to client/server systems, where the graphical user...

Over the years, there has been a significant increase in the use of big data for better decision-making, IT infrastructure, and more...

Data is never lost. Knowing this fact, the ever-increasing huge chunks of data being generated offer a challenge. However, it also...

The CFI Group published a report in 2014 that stated customer satisfaction levels have seen a significant drop over the years. However,...

Marketing requires a lot of creativity and analysis of data on customer trends and behavior. The business environment today has seen...

Learning Management Systems, a Powerful Tool for Managing Databases At the turn of the 1990’s, complex databases had to be managed by...

Cloud and Cloud-Based Computing Perhaps you’ve heard the term “cloud computing”? Thus, it begs the questions: What is the cloud? Where is...

Ways Big Data Has Changed Sales and Marketing Data is never lost. Knowing this fact, the ever-increasing huge chunks of data being...

Marketing Analytics and How This Is Needed to Develop the Business and Show ROI Strategically Marketing Analytics is a process that...

Influential Tips On How to Succeed at Influencer Marketing Content marketing is a powerful strategy for businesses. This has forced many...

SEO and Organic Traffic: Fundamentals In the road towards optimization, understanding website traffic is key. As you update your content,...

Beginners Guide to Marketing Automation Imagine sitting and kicking back and let your marketing work just by itself. Gone are the days...